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My work

Why go for a goal?

Painted high on the wall of the dojo where I study mixed martial arts is a quote from Bruce Lee: “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” In class, those words remind me to keep focusing on mastering the basics—foot shape, balance, follow-through, control—as I work to reach the next level in my training. In my experience as a marketing communicator who helps companies express their core purpose in the world, Bruce’s qu